The strategy begins with the strategic positioning of the brand and ends with its acoustic equivalent. The Corporate Identity is therefore the basis for success no matter which enterprise it is. Corporate Identity: Corporate Design: Visual design identity Corporate Communication: Integral corporate communication Corporate Behavior: Uniform corporate behavior Corporate Acoustic: Consistent acoustic design The objective is to achieve an emotionalization of the brand, the creation of greater efficiency of the brand and corporate presence through a tactical and strategic orientation of all audible channels (audio logo, radio or TV commercial, wait loops, events etc.) ..